Doyle's Fish & Hicky Bar

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Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Wednesday, October 16, 2013

Of Being Guest Bartender....

     Had a very unusual opportunity the other night.    My long time friend Dawn, owner of Jones Road Icehouse asked if I would like to be a guest bartender.   This request was confirmed by her partner Will.
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     Now, you are thinking.....he must have been a bartender before.....NO, I have never been a bartender.    However, I have made a lot of noise about  taking care of her place and maybe stepping in whenever they need a night off.  I took an online course to get my TABC license.     The course itself is eye opening.   I never knew a bartender had to count every drink by every patron and guesstimate when they have had enough based on the patron's weight.
     As a lot of your know, business can be unrelenting and it's great to be able to take a day off occasionally.  I agreed to do it and we set a date.   Plus I wanted to experience it.   I have a great interest in other unrelated businesses and how they work.
     I waited with nerves on edge.   I surprised myself at the way it all felt.    The day came and I rushed to get there at the promised hour.    Lots of old timers at the bar and with good cheer they welcomed me as a brand new bartender.
     Will showed me where each beer was.    Several big coolers and a couple of refrigerators, cups, ashtrays, paper towels, how the register worked, how to take a debit card.....finally, the location of Red Bull.  
     A customer held his Bud Light up in the air, I ran over, grabbed one out of the cooler, popped the top, and served it.
     I was a a bartender!
     Only problem was I served a Coors Lite instead of a Bud Light.   I offered to pay for it and Will wouldn't let me.   I was embarrassed and determined to not make that mistake twice.  Though they didn't say anything I was also determined to not drink on duty.
     I slowly began to absorb the awareness of the bar.   A patron at the end of the bar is staring at me.   I hold up a  beer and he shakes his head yes.    Another customer, wiggles his bottle, I show up with one and he takes it.    A third takes his bottle out of its koozie and places the empty on the counter.   I exchange it.   I watch a guy drain the last bit from his bottle, I'm there with a new one.
     So many little signs, happening all at once.   Plus I was still hunting beer in the coolers.   I didn't realize they had so many kinds.
     Then I got a lesson on how to serve beer properly.   I was to rub the neck down with lime, then apply salt liberally, and stuff the lime into the bottle just so.   I learned and quickly.   I certainly didn't want to be a liability for the owners.  
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     Backing up a bit.    Why is this work remarkable?   And why is it remarkable for me?
     I own an internet retail company that sells unusual closeouts, large plastic fish, aluminum can crushers, pails and buckets of all sizes, horseshoes for crafting,  western decor, gothic fleur de lys decor, and lots of ashtrays.  DC Mach Inc.   We also manufacture various items in the USA and right in our shop.    Plus I find  many other things  in shows that I travel to far and wide.  My company is small but we still do a mil a year in gross sales.   We are importers, artists/sculptors, and inventors, and me and my staff consider ourselves second cousins to Einstein with genetic ties to Neanderthals.   Meaning that we believe in flashes of genius followed up with brute muscle.   Our motto is "No Boundaries."
     I can back up further.   I owned an automotive mechanic shop for 25 years and was an ASE certified technician specializing in mobile air conditioning.  During that time I was also a steel sculptor for hire and made and sold artworks for several years.   I still have a couple things I simply couldn't part with.  I donated one work in my brother's memory to the Omega House in Houston and it may still be on there.  My work was also recorded by Home and Garden Television several years ago.   A show called That's Clever.
    Plus, I was a musician and songwriter, playing locally in small clubs downtown.  I was kind of found at an open mic at Anderson Fair.   I was fortunate enough to make two albums, be included on some compilation albums by Waterbug Records, have my songs recorded by several artists, and finally to be included in the Smithsonian Museum's Folkways Collection in the Americana category.   I sang at the Townes Van Zandt memorial in Houston, TX  and  I  helped produce two albums by  Doug Clark and Elva Jones.
     Before this I worked in the oilfield as an equipment salesman,  am a father of two fine children (now grown with their own families), and before that I sold musical instruments.   Mainly guitars.   I had come from musical theatre and was tired of starving.   I worked two years professionally (for money) and was in a great many shows in college and out.    I did two seasons with  "Texas" in Palo Duro Canyon. (I recently revisited that artform by playing the male lead in Best Little Whorehouse in Texas, where I played Sheriff Ed Earl Dodd.)    I was on the first soccer team ever for West Texas State, now West Texas AM.    Didn't even get a jersey for that effort.   I was also a day manager at a Pizza Hut in Canyon, TX  for awhile.   I was hell on dough and pasta.   In college I was a male model for the art classes, one of the first male dancers ever for the Kilgore Rangerettes,  taught guitar, worked at a movie as a projectionist,  a practice dummy for girls table tennis team, sold handmade jewelry,  and would write papers for anybody for $1 a page.  
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     So, after all that, at this late date, why on earth do I want to be a bartender?

     When you work for yourself you tend to be careful who you let close to you.   Most people have an agenda.   They want something.   They want a favor, to borrow something, to bounce something off you, to see your technique, to check your insurance, your long distance plan, your vendors,  what kind of car you own, what color bank card you carry and by the way just how much  do you got in the bank...........?
     You find that you have a tendency to stiff arm everybody out of the way and say NO to everything, step back from every entreaty, and look through guarded eyes at every offer.    I cringe inwardly every time I hear the phrase,"Can you do me a favor?"
     Truthfully, I get harder and meaner about it if I'm not careful.  One reason is a lot of people don't want advice or friendship but they do want to take my time and distract me from what I need to do.   Maybe they simply want what I have.   I have to remind myself  not everyone is a thief and I would rather err on the side of charity.          But that is another story....
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     That's why my being a bartender is so therapeutic.    For once, in my day, I have to care about and look after everybody within my range down to the smallest detail, and let them within my comfort zone.   Actually, I have to throw my zone away and deal totally with theirs.   Their needs before mine.
     It's amazing to me, that when I am only interested in taking care of others comforts, my issues cease for a moment.   It's like they can't exist on the same plane of existence.   I let mine go and dwell on my customers.   I am at their beck and call.    I serve.             

     Somehow it's healing and freeing.

     At the end of the night I wiped off the bar, loaded extra beer in the coolers, and walked out from behind the counter feeling like I honestly cared about the customer.   It was somehow personal by then.   I was surprised and a little embarrassed when they paid me for my shift.
I felt like I should have paid them.   They could call it "Dawn's Day Spa for Busy Executives"
     I think I may need another session soon--before she  really does start charging for it.


















Tuesday, October 08, 2013

Business: The Monster of Risk

     As the owner of  DC Mach Inc. I tend to run into a lot of people who want their own business.   They want the perceived goods.   The money.   To be the boss.   To have the final say, the big stick. They want freedom.

     But, I guess you've heard - freedom ain't free.   To the new business owner I offer some advice concerning risk.
     Business is a constant reminder that everything costs either money or labor and it's not the obvious things that will kill you.  It's the unknown monster that eats up both.  

     I'm assuming we all know what costs are involved in our businesses.  Buy a widget wholesale then mark it up to retail.  That cost is pretty easy to figure.  Then you have rent, utilities, wages, taxes, advertising, etc.  All relatively simple costs to tabulate. These are easily known.
     But wait,  now you have to factor some sort of cost figure for risk.   This is hard to do.   You have to guess what could happen to trip you up.   A fire?  Storm?   Market collapse?  Loss of key employee or distributorship?   We all have varying levels of risk tolerance.   I have never been able to tolerate huge risks.   So I take lots of small ones.   I would rather fight small monsters with a rock and a stick than giant monsters with a cannon. 
       It seems to me that my business has been a series of baby steps because of those unknown monstrosities.   I admit, I don't know if this is the best way to go or not.    Those baby steps may be why I'm not the next Bill Gates.   I don't know if he took baby steps but I like to imagine he did.   In my case it was a way to handle risk.  I mean, why stick your head out during a hail storm when you can stick out a finger.   In a worse case, like a really big bowling ball size chunk of falling hail, which part of yourself would you rather lose?   At least I would be alive to try another day.   I mean, I would have  9 fingers left.  I honestly expect wisdom to cost me something so winding up with only 9 fingers is acceptable.
     But what about those circumstances you can't plan for?   The ones that stick their heads up like a tyrannosaurus rex over the trees tops.   He sees you.   You can fight, hide, or run.    All three decisions could be the right one.
      If you don't remember any more than this, please remember you will always be at risk and something will always be threatening you.   When you own your own business the T Rex shows up when you least expect it..     You simply can't begin to foresee all the monsters that will threaten you.
       I was once sued by a county law firm for not paying property taxes on the property NEXT door.    It wasn't my property and never had been.   However, they didn't care and only wanted payment.   They filed a lien on the property I was currently on.   My taxes were paid up.    I had to secure a lawyer as they really wouldn't talk to me and the court date was approaching.     We settled it through him and they disappeared leaving me feeling fully justified in thinking monsters really are out to get me!
     Another time we lost our water.    It simply went off.    We called the water company and got an answering machine.   Seven days later, innumerable phone calls, walking every inch of our property and the adjacent property, we found an old house that a man was repairing.    He found a valve up under his house and had simply turned it off.   Not knowing it was the main line to our building.    The water company didn't know this either.   Being devoid of water for a week meant bathroom usage was questionable.    We had to haul water in 5 gal buckets from the ditch out at the street to flush the commodes in the building.
     One morning I came onto the property and only one of my working dogs came to the gate.   I keep dogs mainly to just bark a lot.    I believe they have been the primary reason I haven't been broken into over the years.   The only insurance I've ever had that greeted me at the gate and I truly loved.
     I looked around and figured he must have dug out somewhere and hopefully somebody would call me to come get him.   All my dogs are tagged.    One of my employees said he found him underneath a shipping container.    Somehow this german shepherd had gotten frightened during a night time rainstorm and decided to seek shelter under a 20' steel container.    He had dug under it until he was stuck midway.   He couldn't back up or turn around.     We got a couple shovels and started tunneling under the middle of the structure.   We dug down about 2 feet and then under about 4 feet till I had to dig basically with my hands since I was afraid I would hurt the dog with the shovel blade.    We also jacked the container up with a car jack just enough to accomplish all this.   We finished about noon and my dog Jake scrabbled out covered in mud and shaking.   Needless to say he was delighted to see us and promptly went to sleep under my desk in the office.
     My point with these stories is they have NOTHING to do with the normal course of business.    They are the monsters of risk that just inexplicably show up.    All teeth and roaring.    You can't ignore them as they may do away with you.   So how can you prepare for things like this? 
     If you are expecting a hard and fast answer, well, I don't have it.   Insurance helps.  A wealthy family to go crying to would work also.    But I mainly keep a cash back up.    I've found that when things go wrong, really wrong, and you need money, it's very hard to come by.    I stopped letting myself get to that point.   A banker who wouldn't loan me a dime taught me this.
     This may not be the best way to do things.   I mean, it really may be the hard way.    That's the way I learned this much of it.   Hopefully you reading this will prepare you a bit for the tough days ahead.
     Make no mistake.   The owners of that abandoned building you are looking at  or that closeout you seek to buy was visited by the very monsters I'm speaking of.






Friday, January 06, 2012

Confrontation in Business

Confrontation in Business.



     I hate confrontations.  I generally will avoid personal confrontations for as long as I can.  My friends will tell you that as they notice that I simply won't be around certain people.   I find it easier to just be over yonder when the aggressor or aggravator  is in my locale.
Business, however,  is a different matter.   Occasionally in business, I'm forced to confront someone or some entity who is strictly out for themselves.   Generally at my expense of course.
It took me awhile when I was young to slowly adapt.   I was a peacemaker from way back who believed in doing to others as I would have them do to me.   This attracted my many customers but left me open for some short sighted business people.     I found after many bruises that doesn't always work.  Some business people look at me like I'm an apple tree.   They only want the fruit and they don't care what they have to do to pluck it.   It's amazing to me that  DC Mach Inc.  has survived to this age.
I learned to recognize these particular scumbags and now avoid them if I can in my daily commerce.   If a deal surfaces, and it really has value,  then the confrontational battle can begin.   I have to deal with these less than honorable D-k Heads every so often now.
     Fine.
The trick is being ready for someone who has no interest in your well being whatsoever.  It takes a bit of practice for somebody like me.   Others get right to it with no problem.
So, here is the deal.   The vendors I hold close, know it.   I don't take advantage of them, I don't ask for too many concessions, I bend if they have a shipping problem or a cost issue.   Why? Cause we are of the same cut.  I will actively look out for that type of businessman or woman.   We should take care of each other as best we can.   Any deal we make is mutually beneficial.
What's better than that?
In business, nothing.
But those who try and take instead of trade are easily seen now.    I wish I knew this when I started many years ago.   It would have saved me a ton of money and grief.
The only advice I can give to newbies and youngsters is find an older business mentor.   It will save you much stress as you go.
There will always be that guy who will walk into your yard to steal your newspaper, or kick your dog if nothing else is handy.
He wants your stuff, plain and simple.  He thinks he has power.
Show him your teeth.



Thursday, September 29, 2011

The Dead Months (tween summer and Christmas)

Ive been online with ebay, dcmachinc.com, amazon, and other online venues since 1999.   Not selling all that time, but almost.     The learning curve has drifted from benignly brutal at the beginning to outright torturous in these later years.  I began to see selling patterns that seem to follow certain months of the year.    The easiest pattern to see comes during Nov and Dec.   The holiday season is our largest selling opportunity for the year.    However, Jan thru Mar has proven itself to be a good strong selling session too.    The rest of the year is what I consider the plodding months.    Business is good  and we sell constantly now but it's just plodding along to our very busy end of year.
I'm beginning to see another pattern which happens along with the start of school.    That is a remarkable sales drop-off.    Ive taken to calling it the Dead Months.   This is when I have to buy tons of merchandise for the Christmas buying season even though sales are down across the board.
It makes it very hard.    How can I be so sure of the sales outcome in Dec when the economy is so bad all over the country and maybe even the world too?
How can I deplete my cash reserves and invest it in merchandise that just sits here in the warehouse and gathers dust?   How can I weaken my company overall by spending money in this wanton and careless manner?
While I'm in this two month time period paranoia creeps up and makes me second guess every move.   I cut expenses and corners on every conceivable outlay.    I double check my employees and their effectiveness.  I go over my notes every day to make sure I'm not forgetting something.   I still try and find deals  but I'm generally too scared to buy them for fear of running out of cash.
This is the time of year when I ought to take a vacation.    Sales are lower so we need fewer people here.   But being the business owner, and sales being slower, it makes it even more difficult to leave.
A quandry.
Then as the days move slowly by something begins to happen.  Sometime in Nov. our daily sales figures  go up a notch. (oh so slightly)    The packing guys don't finish up by 12 noon but by 1:30.    Our rolling shelves start filling up and take two guys to move them to the loading area.     Then Thanksgiving, and it's too late to change what I started in Sept.   Whatever stock I bought then, whatever plans I made, supplies I stored up------are all plunged into shipping chaos.   Everyone is working at max speed and max concentration.    We all run face-into-door of our own limits.   I'm cursing myself for not ordering more merchandise!   What was I thinking?    The whirlwind is upon us and we are on the edge of failure for 5 to 6 weeks.
I find at the end of this miraculous rush that the Dead Months are indeed real and terrifying.   At least for an online business owner like me. 
Looking into the face of terrible short term sales and forecasting a boomtime is just one of the things I've learned over the years.   The boom is coming, no matter how bad it looks now.       We all have to work through our Dead Months and have faith that the good days are right around the corner.
Prepare now!
dc

Thursday, March 11, 2010

Bad Vendors

     New business rant this morning.    One thing I really hate is poor service.    Im not sure what it costs to get a new customer for some companies but I can only assume it is just a few pennies.    Seems like they don't care if they lose you as a buyer at all.

"Why care?   There are plenty more buyers where you come from!"

From the beginning.

     I travel to wholesale buying shows two or three times a year.    I generally go to Las Vegas but may include New York this year.   This is a considerable expense for me.   I must buy product to make the trip worthwhile.   I go to the     ASD/AMD show mainly.       www.asdonline.com/
There is a terrific assortment of items from military surplus, tools, dollar store, closeouts, toys, and even jewelry.   While the show may not be appropriate for a lot of ecommerce businesses, it works out well for me.  Many of the type of items can be seen on our site.   www.dcmachinc.com

     However, some of the merchants leave something to be desired when it comes to service and warranty.   One such company is Gripon Tool.  These guys sell all kinds of hand and power tools.
 www.gripontools.net/
     I bought a pallet of brand new laser levels from them last August.   Since I'm a retailer it may take me a while to sell that many levels.   I only have about 12 cases left.   Problem is the  levels starting having a problem.   I have had to warranty about 8 of them.    We are now completely setting them up and testing them before they ship.    Some are good, some are not.
     I called the company to ask about this problem.   I actually called twice and sent a fax once.   They finally  returned my calls today.     The company representative says the items I bought were a closeout with basically no warranty.    They don't carry the item any longer.   He said he apologized for the problem but there was nothing he could do and wished me a good day.
     I certainly am not starting out with a good day with this news.    I wrote him back and told him that I can see why they didn't order anymore of the levels and that I strongly doubted that I would do anymore purchasing from his company.    He again apologized and wished me a good day.
     I'm surprised some effort at placating me wasn't offered.    I obviously have little to NO value with this company.    Not only will I never buy from them again but I'm offering this blog entry as a review of their company.
     Luckily for me there are plenty more tool vendors out there.

Tuesday, March 09, 2010

The Fragile Business--Losing Employees

     I didn't know it but my small business is really pretty fragile. One reason is that there is only four of us. But there are other reasons too.
     I generally prepare for every contingency I can think of. I keep extra printers on the shelf, extra ink, a separate laptop, netbook, and even an air card. Plus I keep extra boxes, tape, and every other conceivable supply that could stop our daily sales. I pay one of my guys extra to handle all incoming shipments. That frees up my time quite a bit.
     The fragile part that I should have expected to come apart is the couple I hired to handle my shipping and my office clerical work. A married couple in their fifties. Neither doing too well heathwise. Both have had cancer. My shipping guys has a bad back and has had a heart problem in the past. My office lady can barely walk with a bad hip.
     No problem though. It was a little charity on my part but surprisingly these guys performed well. I was very easy going too. I paid them both by the piece they produced so there was no stress for them. If they got tired they could just take a break. Which was pretty frequent. It's to be expected when disabled people are hired.
     As time went on I became more attached and tried to help these two in small ways. I gave them a bunch of frozen chicken, cash cards, extra work, a small loan and I even did their taxes. Just things I could do at the time that they needed them. They worked for me for almost two years.
Sadly enought they just told me they are quitting and going back to Ohio. It was a shock. I was right in the middle of finding them an apartment. They amount to 50% or more of my workforce leaving all at once so whatever I can do to help them also helps me. After talking with them a bit I finally realized they are just tired and are going home. Health problems can sap your energy so badly.
     I just hired a new guy and I will take over the office for the time being. I won't have as much free time, if I ever had it, as before. I will try and send my guys off this Friday and show them the appreciation they earned.
     Hopefully my business will get stronger because of all this.  Though I loved these guys  I won't hire a husband and wife team again. Having half my workforce quit at once is just too much risk.